Guides

Straight answers about getting leads.

The questions business owners ask before they hire a marketing company, answered in plain English. No jargon, no invented statistics, and links to the sources we used.

5 min read · Updated October 16, 2026

What is a qualified lead, and how do you define one for your business?

A qualified lead is someone who fits your best customer and has shown interest. Here is how to define one, filter for one and measure cost per qualified lead.

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6 min read · Updated October 16, 2026

Facebook ads or Google ads: where should a local business start?

Google Ads reach people already searching; Facebook and Instagram ads reach people while they scroll. Here is how a local business picks which to start with.

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6 min read · Updated October 16, 2026

How to track where your leads come from: forms, calls and bookings

Tag your links, track form submissions and calls, and record source and outcome in one place. A plain-English guide to tracking leads from ad to customer.

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5 min read · Updated October 16, 2026

What makes a landing page convert? A practical checklist

One promise, proof, a short form and a fast load on a phone. A practical checklist for building a landing page that turns ad clicks into leads.

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6 min read · Updated October 16, 2026

What drives the cost of a business website, an ad campaign or a mobile app?

Scope, features, ad spend versus management fees and ongoing hosting set the price of a website, campaign or app. Questions to ask any agency before you sign.

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