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Next Lead Marketing

Industries

Marketing and online booking for equipment rental companies.

We build the equipment pages, live availability calendar, online booking and e-signed rental agreements that equipment rental businesses use to take reservations without phone tag. On the Thor Thomas site, customers pick a machine and dates, see an estimate that updates as they choose, and sign the agreement on their phone.

Where it usually goes wrong

What holds back equipment rental companies and rental fleets.

01

Reservations by phone and text

Every booking that starts with a call costs staff time, and a missed call can be a lost rental. A booking flow with a live calendar lets customers request dates at any hour.

02

Unclear pricing and policies

Day, week and month rates, deposits, included hours and delivery terms are what renters look for. Publishing them up front attracts serious renters and cuts the questions you answer by phone.

03

Paper agreements

Agreements signed and stored digitally mean no chasing signatures and a clear record of what was agreed.

What we put in place

The pieces that fix it.

A page for every machine

Rates, specifications, attachments and availability on a page of its own, so each machine can be found and booked.

Website Design & Development

Request alerts and approval

Booking requests reach you instantly and wait for your approval, so nothing is confirmed that you have not reviewed.

Marketing Automation & CRM

Local advertising

Campaigns aimed at homeowners, farmers and contractors near you who need equipment for a job.

Lead Generation & Advertising

Managed hosting

A site that stays fast and secure, because renters book from job sites on their phones.

Hosting & Maintenance

Questions

Straight answers.

Can you build online booking with a live calendar?
Yes. The Thor Thomas booking flow has four steps, a live availability calendar and a price estimate that updates as customers pick equipment and dates.
Can renters sign the rental agreement online?
Yes. Renters read and sign the agreement on their phone or computer and keep a PDF copy. The agreement text is yours to have your attorney review.
Can the site take payment online?
It can, depending on how you run your business. Thor Thomas approves each request first and collects payment and the deposit before the equipment is released, so its booking flow does not charge cards online. For Back40 we built Stripe payments. We will recommend the setup that fits your process.

Let's talk about your next lead.

Tell us about your business. We'll show you where your next qualified leads can come from, with honest advice and a clear plan.

Prefer email? info@nextleadmarketing.com

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